What entails determining the best ways for customers to locate, obtain, and use products and services?

The focus of determining the best ways for customers to locate, obtain, and use products and services directly aligns with the concept of distribution. Distribution encompasses all the activities related to making a product available to consumers, including how it is delivered to retail locations, how it is accessed by customers, and the methods used to facilitate customer convenience in obtaining the product. This aspect is crucial because an effective distribution strategy ensures that products are in the right place at the right time, which significantly impacts customer satisfaction and sales.

In contrast, marketing primarily involves creating awareness and promoting products, which may not directly address the logistics of how customers access them. Logistics, while closely related to distribution, focuses more on the actual movement and storage of goods rather than the overarching strategies of making products accessible to consumers. Supply chain management covers a broader range of processes involved in producing and delivering products but is not specifically focused on the customer experience related to locating and using those products. Therefore, distribution is the most accurate term for this specific aspect of customer interaction with products and services.