Customers who buy products to sell to others are classified as what type of customers?

Customers who buy products to sell to others are classified as external customers. External customers refer to those individuals or entities that purchase goods or services from a business but are not part of that business. This distinction is important because understanding who external customers are can help companies tailor their marketing, sales, and service strategies to effectively engage with them.

In contrast, internal customers are employees or departments within the organization that rely on one another to fulfill their functions. End users are those who actually use the product, which may differ from those who buy it for resale. Value-added customers usually refer to customers that are engaged in processes that enhance the product or service's value, such as customization or additional services. Therefore, external customers align clearly with the description of those who buy products for resale.