What are shopping goods characterized by?

Shopping goods are characterized primarily by the comparison of prices and features. These are items that consumers tend to spend more time evaluating before making a purchase. Unlike convenience goods, which are bought frequently with minimal effort, shopping goods require consumers to compare different options across various retailers, examining attributes such as quality, price, and features to determine the best value. This characteristic highlights the more thoughtful decision-making process that occurs when purchasing shopping goods, such as electronics, clothing, or furniture, as consumers want to ensure they are making an informed choice before committing to a purchase.