What criterion is least likely to be considered when determining a target market?

When determining a target market, product price is the criterion least likely to be considered compared to the others listed. Target market segmentation typically focuses more on the characteristics and preferences of potential customers, such as their interests, geographic location, and age group.

Understanding customer interests allows businesses to tailor their marketing strategies and product offerings to meet the needs and desires of their target audience. Geographic location helps businesses identify where their customers are situated and can influence factors like distribution and marketing strategies. Age group provides insights into the demographics of potential consumers, which can have a significant impact on their purchasing behavior and preferences.

While product price is undoubtedly an essential factor in marketing and selling products, it primarily relates to the business's pricing strategy rather than the demographics or psychographics of the market itself. Thus, when creating a profile of a target market, factors like interests, location, and age are usually prioritized, while product price is more about the overall market positioning and competitive analysis.