What distinguishes convenience goods from other types of products?

Convenience goods are characterized by their low price and the minimal effort required by consumers in the purchasing decision process. They are items that people buy frequently and with little thought, such as everyday household products like snacks, toiletries, and basic groceries. The purchasing process for these goods is typically quick and straightforward, reflecting their necessity in daily life.

Other categories of products, such as shopping goods or specialty goods, require more consideration, involve higher prices, or are aimed at specific consumer segments. These types of products often involve research, comparison, or longer decision-making processes, which are not consistent with the nature of convenience goods. Thus, recognizing convenience goods by their necessity and the ease with which they are purchased helps businesses strategize their marketing and distribution efficiently.