What is a key function of retailers?

A key function of retailers is reselling goods to final consumers. This role is central to the retail business model, as retailers act as intermediaries between manufacturers and consumers. By purchasing products from wholesalers or directly from manufacturers, retailers make these goods available to customers in a convenient location, often supplemented by customer service and enhanced shopping experiences.

Retailers help facilitate the distribution of products by selecting a variety of goods that appeal to their target market, managing inventory, and providing the necessary space for consumers to browse, try, and purchase products. This function is crucial for ensuring that products reach the end user efficiently, thereby contributing significantly to the overall supply chain.

In contrast, offering products at a discount is a tactic that some retailers might use to attract customers, but it is not a defining function of all retailers. Manufacturing products in bulk pertains to producers or manufacturers, not retailers. While providing transportation for goods can be part of a retailer's logistics, it is not their primary function as they primarily focus on the sale of goods to consumers.