What type of goods requires comparison shopping before purchase?

Shopping goods are characterized by the consumer's desire to compare various options before making a purchase decision. These goods typically require more effort in terms of research and evaluation because they are often of higher quality or price compared to convenience goods. Consumers take time to examine different brands, prices, and features, helping them choose items that best fit their needs and preferences.

For example, when purchasing clothing, appliances, or electronics, shoppers commonly visit multiple stores or consult online reviews to assess which product offers the best value and meets their specific requirements. This comparison shopping is essential for shopping goods because it allows consumers to make informed decisions that they are likely to be satisfied with in the long run.

Other types of goods, such as convenience goods, can be purchased with minimal thought and effort, typically because they are low-cost or frequently bought items. Specialty goods are unique or highly differentiated products that consumers usually already have a strong preference for and do not require comparison shopping. Unsought goods are products that consumers do not think about regularly, so they often do not engage in comparison shopping before purchase either.