Which activity is NOT a function of marketing?

Documenting financial transactions is not a primary function of marketing. The main responsibilities of marketing revolve around activities related to promoting, selling, and distributing a product or service. Marketing is fundamentally focused on understanding customer needs, creating value through offerings, and communicating effectively with customers to drive engagement and sales.

Creating and delivering offerings involves developing products or services that meet customer needs and ensuring they are available to consumers, which is a central aspect of marketing. Holding goods for future sales pertains to inventory management, which, while related to overall business operations, is not an explicit function of marketing but rather part of supply chain management. Communicating with customers is crucial for marketing, as it helps build relationships, inform potential buyers, and provide essential feedback for product improvement.

Thus, while marketing is intertwined with various business activities, documenting financial transactions falls outside its core functions.