Which marketing function is associated with informing, persuading, and reminding potential buyers?

The marketing function that is associated with informing, persuading, and reminding potential buyers is promotion. Promotion encompasses a wide range of activities aimed at communicating with potential customers about products or services, ultimately influencing their purchasing decisions.

This function aims to create awareness and generate interest in a product or service by delivering messages that highlight the benefits, features, and uses. Promotion not only includes advertising but also encompasses sales promotions, personal selling, and public relations. Each of these elements works together to effectively communicate a product's value to the target audience and encourage them to take action, such as making a purchase.

Understanding promotion as a broad category that combines various strategies helps to clarify its role in the marketing process, distinguishing it from the more specific functions of advertising, sales, and public relations, which serve more defined purposes within the overall promotion strategy.