Which marketing strategy focuses on the long-term relationship with customers?

The chosen answer, which is relationship marketing, emphasizes building long-term relationships with customers rather than focusing solely on single transactions. This strategy prioritizes customer satisfaction and loyalty, engaging customers over time to foster trust and encourage repeat business. By focusing on developing connections, companies can better understand their customers' needs, preferences, and behaviors, allowing for a more personalized experience that can lead to lasting loyalty.

In contrast, transaction marketing is primarily concerned with individual sales and short-term gains, often neglecting the importance of ongoing customer relationships. Intermediary marketing refers to the use of intermediaries, such as wholesalers and brokers, to facilitate the sale of products, which does not inherently prioritize relationship-building with end consumers. Direct marketing, while it can include personalized communication, primarily focuses on promoting products or services directly to consumers without necessarily fostering a long-term relationship. Thus, relationship marketing stands out as the strategy that best captures the importance of nurturing ongoing connections with customers.