Who are considered external customers?

External customers are individuals or organizations that purchase or utilize products and services from a business but are not part of that business. They exist outside the company’s internal structure. In this context, dealers and end users serve as external customers, as they engage in transactions with the business and are involved in the market but do not have a role within the organization itself.

Dealers typically distribute products to other businesses or consumers, while end users are the final consumers who directly utilize the products or services. Understanding this distinction highlights the role these customers play in driving sales and influencing business strategies.

The other options represent groups that are either part of the organization (employees and managers) or do not fit the broader definition of external customers. Employees and managers, being integral to the internal operations of the organization, do not fall under the category of external customers, as they are not engaged in purchasing products for personal or external business use.